Thursday, February 22, 2007

219. More letters to the editor re: "Big Wild Life"

Letters printed in the Anchorage Daily News:

Big Wild Life? Sounds like an ad for the zoo. As a life-long resident of Anchorage, I say we have "360 degrees of Awesome." (by someone else, 2/12)

It took two marketing firms, one from out-of-state, to come up with the three words Big Wild Life? A contest for schoolchildren with a prize of $1,000 would have resulted in a better choice. Our state flag is a good example. Think of the money saved for our city's strained budget. (by someone else, 2/13, Our state flag was designed by a jr. high school kid in a contest)

I would like to submit an alternative slogan for Anchorage, without charging anyone for it: "Where you can call in late for work because there is a moose blocking your car." (by ME, 2/13)

Big Wild Life? I think they had one too many at Chilkoot Charlie's. (by someone else, 2/14, Chilkoot Charlie’s is a local pub)

…"Larger than life" says it all, and I could come up with a dozen more, but no one asked me… (by someone else, 2/17)

Whose idea was it to get rid of a great slogan like "Wild About Anchorage" and replace it with "Big Wild Life"? Is it the same person who came up with New Coke? (by ME, 2/18)

Tuesday, February 13, 2007

218. Family at the playground

Some folks who live in the Goldenview part of the Hillside area in Anchorage, Alaska, just built this playground in their yard recently for their 3 and 4 year-old boys. The next morning, the mom woke up to this scene--of four juvenile black bears playing on the new equipment Somewhere in the trees was the mother bear.
Later that same day, a large bull moose moseyed around in the wood chips, inspecting the area. It appears they may need to erect a 12-foot fence around the area before letting any children out

Tuesday, February 06, 2007

217. Big Wild Life

Anchorage has a new slogan: "Big Wild Life". They spent thousands of dollars for an advertising agency to come up with a replacement for the old (and superior IMO) slogan "Wild about Anchorage". The local talk station had people call in with suggestions for alternatives. I suggested "Where you can call in late for work because there's a moose blocking your car". They said that is too long to fit on a licence plate.

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